Job Description
Trioka
Brand Communications will work closely with the client and be involved in all
the brand building activities of the firm. Agency will work towards increasing the
availability, visibility, acceptability and goodwill of the brand among target
consumers.
Core functions
1. Agency
will create identity elements for all
brands/sub brands launched
2. Will
take care of all marketing communication activities
3. Will
help the marketing team in setting up sales network
4. Will
do follow ups with sales team to optimise performance
Detailed roles
Brand
identity activities
1. Preparing
brand Identity kit including brand/sub brand name, logo, etc
2. Prepare
brand book for each brand
3. Designing
of packaging
4. Create
fool proof system with keyline and check list for packs
5. Provide
brand building suggestions
6. Competition
pack analysis
7. Competition
brand promise analysis
Marketing
communications
1. Preparing
POP and outdoor designs – including posters, shelf stickers, glow signs and
hoardings
2. Preparing
TVC Concept and coordinating and supervising shoot
3. Press/magazine
ad concept and release
4. Media
planning and buying
5. Market
studies to understand consumer and plan activities
6. Coordination
for sales promotion
7. Coordination
for below the line advertising
8. Social
Media Marketing & Digital PR
9. Media
analysis – figures from Adex
10. Competition
promotion analysis
11. Compilation
of competition ad bank – from Internet and TV AdIndx
12. Compilation
of competition pack bank – from field
Setting
up network
1. Preparing
presentations for prospective distributors
2. Help
in sourcing of distributor – ads or any other means
3. Distributor
form design
4. Distributor
certificate design
5. Help
in interviewing of distributor
6. Organise
signing of agreement
7. Sourcing
of marketing people – ads other methods
8. Preparation
of job description for each position
9. Preparing
application format
10. Help
in the Interview process
11. Formulate
the recruitment letter
Marketing
follow up and analysis
1. Organisation
of distributor meets
2. Organisation
of sales meets
3. Periodic
follow up with sales team and visits to market to check
4. Market
intelligence/studies
5. Sales
Report analysis – figures from Sales Team
6. Competition
pricing analysis - figures from Sales Team
7. Distributor
mapping & analysis - figures from Sales Team
8. Organisational
chart for Marketing Department and Sales deployment chart preparation
9. Salesmen
analysis - figures from Sales Team
10. Sales
analysis – figures from Sales Team & AC Nielsen
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