VKR Textiles: Aadi Dhamaka

Trioka has of late started doing regular design works for VKR Textiles, Pollachi. The latest was a below the line campaign for an Aadi offer. The campaign included flyers, standys and boards.

Mercedes Benz E63 AMG Launch

It was the most prestigious event organised by Trioka yet. The launch of the Mercedes Benz E63 AMG on August 9, 2013. What made it more important was the presence of the CEO of Mercedes Mr.Eberhard Kern.

Masala Bhangra

Emstep added a new workout to their repertoire of fun and fitness - the Masala Bhangra. Shalini Bhargava, Master Trainer of Masala Bhangra did a session at Emstep's brand new premises on Trichy Road on Saturday, 13th, evening.

Emstep Dance & Fitness Studio

Abdul is taking his dance company on to a wider canvas. He is planning to bring all his activities under the banner of Emstep Dance & Fitness Studio for which Trioka is creating the brand identity.

Munnar Valley Tea

Trioka has tied up a new client Munnar Valley Tea who is based out of Kerala. The first job on this account was designing their stall for the Attukal Pongala in Thiruvananthapuram. May the Goddess bless this nascent partnership.

Lavos Feeding Slips

Lavos is one brand that has been very clued in on the innerwear needs of the housewives. Their Feeding Slip is one such product that caters to the lactating mother. While the product is available and popular in the foreign markets awareness is low in India. With Lavos entering the market in a big way we are sure that is likely to change, and soon.

Aqua Zumba Pool Party

Coimbatoreans had fun on Saturday 1st December at the Aqua Zumba Pool Party organised by Abdul's Dance Company. The party was at Lifespring from 6pm onwards.

Zumba is a Latin inspired dance fitness programme that uses international music and has dance steps which marries salsa, hip hop, mambo, merengue and a number of other dances. Sucheta Pal the well known Zumba instructor flew down from the US for the programme. Hopefully this programme which brings an element of fun into exercise would start a fitness boom in the city.

Trioka was in charge of the promotion which included press write ups, interviews with masters like Sucheta and Abdul in the local press, posters, flex banners and the like. Abdul's Dance company also provided a gift coupon for three free dance classes at the Coimbatore centre for all participants.

Baker's Swarnavarsham

Baker's have launched a Swarnavarsham scheme to award their regular customers. Customers buying Baker's Masala packs stand a chance to win a 1 gm gold coin. There are 200 such packs carrying coins on offer.

Promotion for the scheme is on. Ads have appeared in Tamil Nadu in publications like Kumudam. In Kerala the company sponsored a serial in Asianet.

Swarnavarsham TV Ad

Baker's Spices & Ingredients

Trioka signed on its first major client Baker’s Spices & Ingredients. The company started in 1980 and headquartered in Coimbatore is famous for its Custard Powder and Corn Powder. Already Trioka has done a rebranding exercise with the whole 95 odd products getting new packs and a common identity. The company is in an expansion mode with 30 new products in the Masala category.