Lavos Feeding Slips

Lavos is one brand that has been very clued in on the innerwear needs of the housewives. Their Feeding Slip is one such product that caters to the lactating mother. While the product is available and popular in the foreign markets awareness is low in India. With Lavos entering the market in a big way we are sure that is likely to change, and soon.

Aqua Zumba Pool Party

Coimbatoreans had fun on Saturday 1st December at the Aqua Zumba Pool Party organised by Abdul's Dance Company. The party was at Lifespring from 6pm onwards.

Zumba is a Latin inspired dance fitness programme that uses international music and has dance steps which marries salsa, hip hop, mambo, merengue and a number of other dances. Sucheta Pal the well known Zumba instructor flew down from the US for the programme. Hopefully this programme which brings an element of fun into exercise would start a fitness boom in the city.

Trioka was in charge of the promotion which included press write ups, interviews with masters like Sucheta and Abdul in the local press, posters, flex banners and the like. Abdul's Dance company also provided a gift coupon for three free dance classes at the Coimbatore centre for all participants.

Baker's Swarnavarsham

Baker's have launched a Swarnavarsham scheme to award their regular customers. Customers buying Baker's Masala packs stand a chance to win a 1 gm gold coin. There are 200 such packs carrying coins on offer.

Promotion for the scheme is on. Ads have appeared in Tamil Nadu in publications like Kumudam. In Kerala the company sponsored a serial in Asianet.

Swarnavarsham TV Ad